Editorial
A union of various government agencies has mutually agreed to enhance the publicity of their achievements thus far, stating that President Yoweri Museveni-led administration has done a lot, but not all of it has been duly publicised.
This was revealed on Tuesday during a fourth meeting of leaders of government agencies held at State House Investors’ Protection Unit (SHIPU) offices in Kampala and was chaired by Dr. Barirega Akankwasah, the Executive Director of National Environment Management Authority (NEMA).
His recommendation was met with endorsement from among the leaders, who mutually agreed that indeed there is a need to step up efforts to ensure that all Ugandans from various dialects and all age groups are notified about government achievements in the languages that they are most fluent in.
Dr. Barirega suggested a testimonial approach of government beneficiaries to further tell these stories and also involvement of digital media platforms in propelling the message to far-flung corners of the country and the globe, as well as embracing social media influencers to drive this agenda, arguing that these online content creators of late also have audiences that are loyal to them.
Dr. Barirega acknowledged the importance of having customised messages intended for various audiences such as the elites, youths, children, women and farmers, as well as other professional groupings in the most effective way possible.
The meeting attracted over twelve executives from the various government bodies who discussed a variety of cross-cutting issues.